MISSION:

• To promote innovative, wholesome and pure halal food products, halal pharmaceutical products
and halal goods to muslim consumers.

• To introduce halal concepts, in accordance with Islamic law to food processors, retailers, the
pharmaceutical industry, the consumer goods industry and the agricultural production sector.

• To advise/train industry personnel on halal processing.

• To expedite halal product marketing and business development.

• To provide consultation services in research and development of halal products.

• To participate in domestic and international trade shows to promote Canadian halal products.

• To work in conjunction with international certifying agencies and Canadian government agencies
for harmonization of halal standards.